Leading British autoclave specialist Priorclave has appointmented Barbra Wells President and CEO to head up its American operation.
She joined the North American organisation three years ago, predominantly in a marketing role and has been instrumental in driving the growth of the company in the US.
For Priorclave, the US is rapidly becoming one of its major overseas success stories. For cultural, regulatory, and practical reasons, North America had proved to be a challenging market. However, during recent years Priorclave North America has been instrumental in overcoming these obstacles and educating customers as to the notable savings they can gain-in reduced energy, water, and maintenance costs-by adopting a proper research-grade laboratory autoclave.
Priorclave’s cylindrical laboratory and research autoclave ranges, built to ASME standard in the UK factory are, in particular, achieving considerable attention in the US due to their over efficiencies.
Commenting on her new role Wells said: “The US continues to be a strong market for the Priorclave brand of autoclaves because our 'on-demand' steam sterilisers are designed for research laboratories, not 24 hour medical operation. Much of our success revolves around the reliability, sustainability and flexibility of these leading British designed autoclaves. These are overriding benefits that drive our success because laboratory budgets are an issue here in America, particularly in the education sector where every dollar is counted.“