H.E.L Group appoints general manager to lead entry into China

Qing (Steven) Chen has been appointed as China General Manager as the UK-based company expands its sales, marketing and support efforts in the region

H.E.L Group (H.E.L) has appointed Qing (Steven) Chen as China General Manager (GM). Steven will support H.E.L’s transition to a wholly foreign-owned entity (WFOE) in China, as the UK-based company expands its sales, marketing and support efforts in the region.

CHen joins the company with over 20 years’ experience in senior management, including GM roles in the Chinese divisions of Bruker Optics and, most recently, Nanophoton Corporation. Previously, Chen held the position of Greater China President during a 10-year tenure with PerkinElmer, where he took the leading role in business strategy implementation and P&L responsibility for the area.

As an experienced commercial GM for scientific instrumentation companies, Chen is ideally suited to lead H.E.L’s programme to expand operations in China. This will include building a team of local talent focused on customer support and service.

H.E.L provides automated solutions to optimise the safety, efficiency and productivity of key processes in the pharma, biotech and chemical sectors. The company’s safety portfolio, including its range of battery test equipment, is fully compliant with the thorough and rigorous test procedures required by Chinese regulations.

Chen and his team will support customers to meet their own compliance commitment to these testing processes and produce batteries that deliver increased functionality whilst being fully safety tested.

Louise Madden, CEO of H.E.L Group said: “China is one of the world’s most vibrant and exciting markets for chemistry and biotechnology with a strong drive for innovation. The setting up of a legally owned entity in China reflects our long-term commitment to the region and our intent on building a stronger and more effective presence there.”

Chen added: “I’m very proud of becoming a member of this great team. I look forward to working with colleagues to build a stronger team in China with the same commitment to our customers and commercial success. That will come from the sharing of ideas and best practice around the team. Our portfolio of safety products is particularly well received in China and we will continue to ensure we maintain the highest levels of regulatory adherence for our own internal processes and those of our customers.”

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