M+W Group, the design, engineering and construction company headquartered in Germany, has announced that its core business will execute activities under the new brand name exyte, with immediate effect.
The new brand name is the logical next step in the company’s strategic development, the company said.
As a pioneer of cleanroom technology and an unrivalled expert for controlled and regulated environments, the company has developed into a global engineering and construction company for high-technology facilities.
During the past year, the company has undertaken large steps to reorganize, refocus and align its strategy with the fastest growing markets.
We believe we need a name that responds to our new strategy, that generates more emotion and that emphasises the future ahead of us
To better serve the growing needs of its clients, the company has successfully refocused its activities to its three strategic business segments, namely Advanced Technology Facilities (ATF), Life Sciences and Chemicals (LSC) and Data Centers (DTC).
The company has further concentrated its operations on target countries as well as aligned its global organisational and management structures.
Dr Wolfgang Büchele, CEO of exyte, commented: “We have refocused our business and are today ideally positioned to continue to deliver growth based on the significant potential we see in the markets we operate in.
"As a management team, we believe we need a name that responds to our new strategy, that generates more emotion and that emphasises the future ahead of us. The rebranding of our company to exyte is a significant milestone and a logical step forward in our strategic development.”
The name and brand exyte for the core business activities of the company comes from the English word “excite”. The unique spelling was chosen to reflect the uniqueness of the company.
exyte stands for feelings of enthusiasm as well as for long-term engineering experience and excellence. Furthermore, the name emphasises the company’s ambition to attract and retain the best talent and to excite its customers with a pioneering spirit, its commitment to perform and its capability to find and implement tailor-made solutions around the globe.
The new brand name will be rolled-out during the next month to come and shall be completed until the end of the year.
Those activities of M+W Group that will not be part of the new branding will continue to operate as “M+W” or under their special brand name.
