Vaisala seeks profitable growth through regional expansion
Focus growth areas include the company\'s industrial businesses, targeted industrial applications and life science
Vaisala is looking for profitable growth over the next five-year strategy period. The focus growth areas include the company's industrial businesses, targeted industrial applications and life science.
To accelerate the growth of these businesses, Vaisala will invest in regional expansion by contracting new distributors in countries with high industrial potential. These include Russia, Turkey, Italy, Spain, Poland, India, Indonesia, South Korea, South Africa, Argentina, United Arab Emirates and Saudi Arabia. Vaisala's offering is available to current and new customers through the company's own sales channels, local distributors as well as the online store which is currently available in close to 100 countries around the world.
'Our customer base is fragmented and represents numerous industries from high-voltage to food processing. We want to make sure that potential customers know our products and have an easy access to buy. This is why we want to offer them different sales channels to choose from,' said Sampsa Lahtinen, EVP of Controlled Environment business area. 'Our expanded distributor network will be able to offer instruments, systems and services to their chosen customer groups based on their expertise. I am confident that the regional expansion with new distributor partners will serve our global customer base the best possible way.'
New distributors in Russia and Indonesia
Vaisala has signed the first new distributor contracts to expand the company's sales network for industrial instruments. The first contract was signed with Wexon Oy, a Finland-based company whose daughter company Wexon OOO in St Petersburg will serve Vaisala's targeted industrial customers throughout Russia. Wexon has 40 years' expertise in selling high-end products and components for process industry, industrial automation and measurement.
PT. Citra Wahana Sekar Buana is Vaisala's new distributor in Indonesia. Vaisala will fit well as part of their offering which includes the leading brands of technical, mechanical and electrical equipment to various industries.
'Vaisala products are essential in improving operational quality, safeguarding of industrial assets and achieving cost reduction through energy savings. Our products are used globally, the distribution partners can, in turn, provide us with local knowledge and market access,' added Raine Pulkkinen, Distributor Sales Manager of Controlled Environment business area. 'Similar partners in other chosen markets are being evaluated and more sales channels will be opened later this year.'
