Freudenberg Home and Cleaning Solutions and the company behind the brand Vileda Professional, have acquired Vermop.
The contract for the acquisition was signed back on May 17, 2023, with the acquisition becoming complete on 10 July. The antitrust authorities have approved the transaction.
Strong national player
Freudenberg Home and Cleaning Solutions, headquartered in Weinheim, Germany, is one of the eleven divisions of the globally active Freudenberg Group. “We are delighted that this acquisition will enable us to successfully continue our national and international growth strategy and tap into new potential,” said Karin Overbeck, CEO of Freudenberg Home and Cleaning Solutions.
“We complement each other perfectly in terms of our focus, thus creating a strong national player in the German market with very good international prospects,” explained Isabel Merkel, President Professional at Vileda Professional. The full integration of the Vermop brand into the company is to be implemented in the course of the coming year.
Vileda Professional offers innovative products and systems for professional cleaning in areas of application such as commercial cleaning, healthcare, cleanrooms and the hotel-restaurant-catering sector. Sustainable cleaning solutions with outstanding ecological properties are a core component of the portfolio. With subsidiaries in nearly every country in Europe and an extensive network of sales representatives, Vileda Professional offers products worldwide.
We complement each other perfectly in terms of our focus, thus creating a strong national player in the German market with very good international prospects
- Isabel Merkel, President Professional at Vileda Professional
Freudenberg Home and Cleaning Solutions is a leading global supplier of branded cleaning systems as well as household and laundry care products whose advanced solutions make the lives of millions of consumers around the world easier.
New, effective products and distribution channels, technical innovations and a strong customer focus have been the company’s key success factors for many years. They are supported by extensive market and customer research on an international basis, innovation centers and production plants around the world and a distribution network in more than 35 countries.
Headquartered in Gilching near Munich and with production facilities in Wertheim in Baden-Württemberg, Germany, Vermop employs nearly 330 people, has sales offices in 10 countries in Europe. The future cooperation with Vileda Professional will create a strong national player in professional cleaning for Freudenberg Home and Cleaning Solutions.