Website sets new standard for searchability
Websites have gone from being a novel way of presenting information in a non-printed format to an everyday tool for keeping up to date with what is going on in the industry on a daily or even hourly basis
Over the past decade business-to-business websites have gone from being a novel way of presenting information in a non-printed format to an everyday tool for sourcing products, suppliers, employment opportunities, technical articles and simply keeping up to date with what is going on in the industry on a daily or even hourly basis.
But in many cases the functionality of websites has failed to keep up with changing working practices and the needs of those using the Internet as a primary business resource.
To take account of these changes, Cleanroom Technology is on the point of relaunching its website. The changes will be more than just cosmetic – we have undertaken a radical overhaul of the entire platform to make the site easier to use and more effective as an information resource.
The problem with many sites is that navigating around them is seldom intuitive. Even if you know exactly what you are looking for, the construction of the site may cause a search to yield some surprising and completely unexpected results. And if you don"t know exactly what you are looking for, the chances of finding something useful and relevant are significantly reduced.
In building its new site, Cleanroom Technology has moved away from the traditional model of reproducing a printed product in electronic format. Instead, we have created a fully integrated information resource organised around a comprehensive list of categories, market sectors and topics covering the range of industries in which a contamination-free, controlled or regulated environment is a primary requirement.
As well as providing a conventional navigation to give immediate access to the latest news and technical articles, the content on the new site is linked by means of this taxonomy, with the most popular topics listed on the left hand side of the page. Clicking on one of these will bring create a page showing the latest information on that topic, from news stories and technical articles to relevant events and companies operating in that sector of the industry.
These in turn will link to more stories, articles, events and companies that carry related tags, enabling the visitor to move seamlessly around a particular subject area without constantly needing to revisit the original search and enter new terms.
I hope you will take time to explore the new site and see how you can benefit from its improved functionality. As ever, all feedback will be welcome.