Polish PPE report specifies high growth and low awareness

Published: 9-Jan-2007


The Polish personal protective equipment (PPE) market is growing at a rapid rate fuelled by a buoyant economy and increased employment levels, according to a study by business consultancy Frost & Sullivan.

However, low rates of adherence to health and safety laws and negative end-user attitudes towards using PPE are acting as a dampener to market expansion, the study says. The Polish PPE market earned revenues of €177m in 2006 and Frost estimates this to reach €273m in 2013.

“High growth rates in the PPE market have been the norm in Poland since its accession to the EU,” said research analyst Paula Connor: “As the Polish economy continues to grow, end-user demand for PPE is expanding and shows no signs of abating.”

The recession in Poland at the end of the 1990s constrained demand for PPE due to low employment levels and reduced spending power. In the years since, employment has slowly risen and foreign investment has grown considerably - demand for PPE has climbed significantly over the last 10 years.

Yet, the study argues, the attitude of the Polish end-user towards PPE is negative; adherence to health and safety laws is low and levels of PPE usage are much lower than in Western Europe. Revenues are being negatively affected by the fact that those who should be using PPE are not.

“PPE purchasers in Poland are extremely price sensitive, to the extent that some would rather not buy than have to pay for it,” said Connor.

One strategy to combat this challenge is to lower prices to a level acceptable to the Polish buyer. Already, many companies have followed this method and are establishing loyal customer bases. As prices slowly rise in the future, these customers will continue to buy as their price sensitivity becomes less pronounced, the Frost report concludes.

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